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The Importance of Owning a Short Domain

Updated: Jun 4, 2019

Owning a short domain in this day and age is almost a prerequisite if you are looking to do any time of business or marketing online. Think about it, in any given day, we are bombarded with texts, instagram posts, spam emails, alerts, pings, alexa, siri; I can go on.

Because the digital landscape has become an error of overwhelming noise, the importance of creating your presence online has never been so crucial. When creating the name of your company, I always recommend the following:

1) Never to exceed two words and if you do, try to find the domain that describes your business in one word.

2) Focus on generic english domains. If you are selling cars, obviously, you can't obtain unless you have a billion bucks laying around. So, if you are niche (i.e. classic cars), try to acquire the domain

3) If the generics are impossible to acquire, try to focus on something short at catchy like, or as long as it's short and catchy.

4) Most importantly, don't mess with all these other gTLDs out there. Try to get a .com domain even if it means it's a bit longer. The fact is, no one remembers gTLDs and they just know to put in ".com" in their brewers.

That's all for now...


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